The Daily Mirror - "Maps"
Client: dlkw / lowe
This 20 second TVC for the Daily Mirror depicts a father and son exploring a map of their local area. It was developed to coincide with The Daily Mirror's offer of a free map of your area from days gone by.
Penny Royal provided all the Animation for this ad. The commercial involved combining both live action, 2D and 3D Animation.
Chiquita - "Less is More!"
We produced all the animation and VFX for this Chiquita tv commercial. The most challenging shot was the pouring shot, this achieved with two plates, one of the stream of smoothie and another of the smoothie bottle apparently emptying, which was shot in reverse to avoid residue. All of the sound design and music for the “Less is More” ad were created by us in-house.
Chiquita - "Acerola Berries"
We did all the post production on this stop motion project for Chiquita. The sequence was shot in reverse, so the oranges begin on the floor and find their way back to the log. We also solved what has been a significant dilemma for smoothie ads in the past - the dreaded blend. Instead of employing expensive equipment, we used two plates, one a bottle of smoothies and the other a bottle of fruit. Lay one over the other and, once animated, the fruit appears to magically blend in the bottle.
Client: Devilfish Creative
We were commissioned by Devilfish to composite and grade these stunning Channel Idents for Scandinavian TV Channel Nenolen.
Utilising the 360 capabilities of the Ladybug camera, we were supplied raw footage which we then compisited and graded. Shot on location around the UK as a result of our grey weather it even involved some sky replacement, which our talented VFX artists were more than capable of handling, no problem!
Client: Black Black Hills
Music Promo Written, Directed & Produced by Blac Ionica for Black Black Hills’ debut single ‘The Celebration.'
Foot Locker - "Sneakerpedia"
This is a slick Trailer Film Animated by Penny Royal for Foot Lockers brand new website; 'Sneakerpedia'. It is the world first visual Wiki for Sneakerheads.
The film was completed using a mixture of photography and CGI in Lightwave, we then composited the whole lot together in After Effects and then graded it in house.
Virgin Media Shorts 2008
The concept for Virgin Media Shorts 2008 began with the neutral black space of a cinema. We wanted to bring the famous Virgin Media coloured shards to life in animation, and envisage them as interacting beams of energy.
Sony Playstation, pspGO - "Dynamic"
Client: love creative
Penny Royal provided all the Post Production VFX and CGI for this TVC which was Produced by Another Film Company and Directed by Blac Ionica.
Our talented team of Animators and CG/VFX artists applied their knowledge of Lightwave and After Effects to create and integrate the 'vortex' stream of gaming content within this Commercial for Sony Playstation...
Financial Times - "Homeland"
Client: ddb london
Penny Royal did all the post for this challenging project. From Keying to CG and all the final compositing. The 3D elements were modeled in XSI and Lightwave and the end result is a diverse mixture of Live-Action, 2½D and CG sequences.
Innocent Smoothies "Big Recipe Felicity"
We did all the post production to two Innocent Smoothie commercials reflecting the honesty and simplicity of the brand. Filmed in a green screen studio to create the rolling hills, shooting the stop-frame stills on a Canon 5D. Working with Dan Germain and Richard Reed from Innocent was a pleasure, as was designing the sound for the ad - most of which came out of our sound designer’s mouth.