Jamie Saves Our Bacon

Client: fresh one productions

Following in the wake of Jamie’s Fowl Dinners, Jamie Saves Our Bacon is a heartfelt campaign for the betterment of the British pork industry. 

The Titles and Set Graphics, Designed by Blac Ionica were influenced by traditional British butcher’s signs and the mechanical approaches to mass pig-farming. 

The show garnered a vast amount of attention, leading to a petition  demanding improvements in the commercial pork industry which was signed by more than 19,000 people.

The program is a ninety-minute special which included special guests such as Joanna Lumley, and was shown as part of Channel 4’s ‘Great British Food Fight’.