Food Network - "Play With Your Food"
The Print ads were put together by Sticky Creation for Food Network and shot in tandem with the TVC by our creative collective Blac Ionica who took on the challenge of making a cohesive campaign for the Network’s UK launch. Following its huge popularity in the US, Penny Royal were excited to be part of such a successful channel’s introduction to UK audiences.
Using the talent and resources at Blac Ionica’s disposal, we joined forces to create a really eye-catching campaign that would champion the Food Network’s passion for cooking and cuisine.
All the the food you see in the ad is real, crafted by Blac Ionica’s skilled home economist. Working swiftly under the lights was key, particularly as the stars of the show were a pile of jelly and a warm langoustine!