Client: Black Black Hills
This innovative music promo was written, directed by Blac Ionica for Black Black Hills’ debut single ‘The Celebration.'
'The Celebration’ is a thematically and emotively dark sounding song. Because of this Blac Ionica wanted to tell a simple but very cinematic and gripping story focusing on the atmosphere of the track without being a literal translation of the lyrics.
The final product is something that subtly blurs the boundary between ‘Short Film’ and ‘Music Promo’.
The outcome was a unique take on the idea of a modern gothic thriller. A story that combines the sort of imagery familiar to ancient folklore, pagan-esque ceremonies and the creepy stuff of ‘pulp literature’ style ghost stories. ‘The Celebration’ purposefully sets out to embrace the notion of a ‘British Mythology’. To create a contemporary fable that celebrates the mystifying forces of nature which lie deep within the ancient woodland and forests of rural England.
The promo was shot on a Canon 7D with a steadicam rig and Anamorphic Prime lenses over two days in two seperate locations with a fantastic cast and crew.
Post production was handled by us at Penny Royal through an excellent team of freelancers and compositors. All of which was further enhanced through the grade which was provided by the Moving Picture Company, London.
Black Black Hills’ single ‘The Celebration’ is available from itunes and Amazon now.
Directors: Blac Ionica
Production Company: Penny Royal
Additional Sound Design: Blac Ionica
Story By: Blac Ionica
Producer: Blac Ionica
Production Assistant: Millie Marsh
1st Assistant Director: Isusko Garcia
Director of Photography: Will Bex
Focus Puller: Eva Arnold
Steadicam: Rob Hart
2nd AC/DIT Tech: Lami Okrekson
Casting Director: Jane Frisby
Location Manager: Ben Carter @ Lovely Locations
Stylist: Adelaide Turnbull
Make-Up: Jo-Jo Copeman
Art Department / Props: Rebecca Todd
Art Department Assistant: George Evennett
Catering day 1: Sasha Turnbull
Catering day 2: Ambassador Catering
Runners: Jess Bishopp, Chris Shooter, Daisy Gatehouse
Storyboards: Sally Pring
Post Production completed @ Penny Royal:
Editors: Alec Rossiter, Leanne Welham
VFX & Compositing by Penny Royal Post:
Barnaby Hewlett, Jamie Howlett, Kooch Chung
Final Grade by MPC:
Head of Production, MPC: Jonathan Davies
Colourist/Grade: Steve Gatti @ MPC
Producer for MPC: Glen Purcevil
Metal Detectorist: Frank Jakeman
Woman: Helen Terry
Police Officer: Lee Harris
Shadows: Arno Baernhoft, Christopher Beck, Riyonn Farsad, Michael Tomlinson
- music videos
- 3D animation
- live action
- film production