The Celebration

Client: Black Black Hills

This innovative music promo was written, directed by Blac Ionica for Black Black Hills’ debut single ‘The Celebration.'

'The Celebration’ is a thematically and emotively dark sounding song. Because of this Blac Ionica wanted to tell a simple but very cinematic and gripping story focusing on the atmosphere of the track without being a literal translation of the lyrics. 

The final product is something that subtly blurs the boundary between ‘Short Film’ and ‘Music Promo’. 

The outcome was a unique take on the idea of a modern gothic thriller. A story that combines the sort of imagery familiar to ancient folklore, pagan-esque ceremonies and the creepy stuff of ‘pulp literature’ style ghost stories. ‘The Celebration’ purposefully sets out to embrace the notion of a ‘British Mythology’. To create a contemporary fable that celebrates the mystifying forces of nature which lie deep within the ancient woodland and forests of rural England.

The promo was shot on a Canon 7D with a steadicam rig and Anamorphic Prime lenses over two days in two seperate locations with a fantastic cast and crew.

Post production was handled by us at Penny Royal through an excellent team of freelancers and compositors. All of which was further enhanced through the grade which was provided by the Moving Picture Company, London.

Black Black Hills’ single ‘The Celebration’ is available from itunes and Amazon now.