Sneakerpedia Launch Party Film

Client: Foot Locker

Penny Royal Films was commissioned to document the Beta launch of the Foot Locker powered, eagerly anticipated, website Sneakerpedia. We filmed the exciting event at The Queen Of Hoxton in East London, the night was hosted by renowned Hip-Hop legends Bobbito Garcia, and occassional Jay-Z collaborator DJ Clarke Kent. The event was a resounding success attracting all types of Sneaker obsessives; Fashion bloggers, members of the Hip-Hop Press, high profile Celebrities including actor and Hip-Hop DJ Idris Elba (The Wire, Luther) and VV Brown to name a few.